September th, Los Angeles Last night, celebrities, influencers, TV personalities, fashion lovers, and pop culture enthusiasts all gathered at Madison Style boutique in Beverly Hills for the exclusive west coast introduction to the launch of FENTY PUMA by Rihannas Autumn/Winter Collection!

Guests sipped on sponsored champagne from Billionaires Row to beats spun by Nathalie Paris and DJ Rupp and a special performance by Australian pop star Katja Gleason. Partner TruClear Global transformed the Madison boutiques large glass windows into a digital canvas by projecting live video footage from the event onto the windows.

Madison owner David Assil states, Working with Puma on the Fenty line has been extremely rewarding. I can honestly say it has been one of my best experiences in retail in my years in the business!

Celebrity Attendees included Sommer Ray (Influencer), Nicole Williams (WAGS), Shantel Jackson (E! The Platinum Life), Alexis Knapp (Pitch Perfect), Laura Govan (Basketball Wives), Asiah Collins (E! The Platinum Life), Melia Kreiling (The Last Tycoon), Katja Glieson (Singer), Sasha Gates (WAGS), Eoin Macken (The Night Shift), Naomi Grossman (American Horror Story Franchise), Ali Levine (Stylist), Mandy Jiroux (Singer), Nathalie Paris (Singer), DJ Rupp (DJ), Veronika Obeng (Second Wives Club), Eva Gutowski (Youtube Star),Lindsey Pelas (Model), Ashlee Lina (What Happens at the Abbey), , Blake Cooper Griffin (Love is All You Need), Matthew Postlethwaite (Peaky Blinders), Nick Marini (Hit The Road), Kelly Washington (Trafficked), JR Lemon (The Night Shift), Robert Bailey, Jr. (The Night Shift), Taz Saunders (Photographer), Valentino Mitaj (Singer), Marisa Saks (Millionaire Matchmaker).

Other partners included Peeks, the e-commerce enabled live video streaming platform that allows users to interact and transact with each other in real time with real currency, and Lookhu, a streaming platform that provides the highest-quality digital entertainment live, and on-demand, across multiple devices.

Theres a lot of simple things and then a lot of complicated, more exaggerated pieces that combine really well together and thats my favorite thing to do, says Rihanna on her Instagram, Ive never been in love with a collection more than this one.